SOUTH African
consumers are brimming with optimism, with the FNB/BER consumer
confidence index rising to a level seen only once in the past 25 years.
The receding threat of an interest
rate hike and declining fuel prices are behind the rise in the index in
the fourth quarter of last year.
It indicates that, despite warnings from Reserve Bank
governor Tito Mboweni last year that people should start tightening
their belts, consumers look set to carry on spending strongly well into
the new year. This will be good for economic growth, which has
benefited immensely from increases in consumer spending of about 6% a
year.
The index, compiled by First National Bank (FNB) and the
Bureau for Economic Research at Stellenbosch University, rose to 20 in
the fourth quarter, from 17 in the previous quarter. The only other
time it reached this level was amid the euphoria of SA being awarded
the 2010 Soccer World Cup in the second quarter of 2004.
The index is compiled from the results of a survey in
which consumers are asked for their outlook for the economy and their
own finances in the next year, as well as whether they view the present
time as suitable to buy durable goods.
FNB chief economist Cees Bruggemans (pictured) said
yesterday that, with a strengthening rand and suppressed inflation
making an interest rate cut this year more likely than a hike,
“consumer confidence has every potential to rise to even higher levels”
this year.
“The economy is on a roll and is expected to continue, helped by a growing multitude of South African consumers.
“Also, more people seem to be confident about their own prospects, as income, employment and asset market prices keep rising.”
Bruggemans said gains in the index were held back by many
consumers’ assessment of the present as being unsuitable to purchase
durable goods.
He said reservations could have been raised because, at
the time of the survey, the extent to which the risk of an interest
rate hike had diminished was unclear. |